Sooo pretty

The Olsens

Lookbook: Missguided 14

(Some photos)

Very very cool

Brand World: Forever 21

 Forever 21 did not start off as Forever 21, but instead, Fashion 21. Founded by South Korea husband and wife team – Do Won Chang and Jin Sook, Fashion 21 was launched in Los Angeles in 1984. The couple had been in the States for only three years when the company opened their first store in Highland Park, California, a neighborhood located about five minutes north of downtown Los Angeles.  The store produced approximately $700,000 during its first year and still remains in the same location to this day.  The Founder reinvested his success by opening new stores every six months eventually changing the name to Forever 21.

Of course, the couple didn’t always had it easy: After moving to America from Korea in 1981, Do Won had to work three jobs at the same time to make ends meet. According to Forbes, Do Won Chang worked as a janitor, gas station attendant, and in a coffee shop when he first moved to America. Do Won decided on a retail career while pumping gas, one of several jobs he juggled as a new immigrant. Of course, the retail career later turned into the fashion brand Forever 21.

Since launching and working on Forever 21, the husband and wife team’s personal net worth has been estimated by Forbes to be $4+ billion. The role is complimented perfectly between the both of them: Mrs. Chang approves the designs of the company’s merchandise, while Mr. Chang focuses on turning Forever 21 into the fastest fast-fashion chain in the business, and in the process he has made the company widely successful.

Do Won

Alexa Chung - cool style